January 28, 2026
Why QED invested in Zocks
By Laura Bock and Shruti Batra
At QED, we’ve spent decades inside financial services — as operators and investors. We helped build the biggest credit card business in the world — Capital One — and have worked closely with wealth firms, insurers and banks, which has given us a front-row seat to the day-to-day reality of serving customers.
Even at efficient firms, advisors and service teams spend a meaningful amount of time on manual client-service tasks such as meeting prep, documentation, CRM updates, follow-ups and compliance. And because financial decisions are deeply personal, relationships and trust remain foundational. We believe AI can transform financial professionals deliver better service at scale — not by replacing them, but by reducing administrative burden and improving access to context, so more customers can receive tailored advice and support.
Despite widespread adoption of modern wealth and insurance technology, client-facing professionals — advisors, RIAs, and agents — still spend a substantial portion of their time on preparation, documentation and follow-ups across disconnected systems.
As a result, onboarding workflows often stretch across multiple days, slowing prospect momentum and increasing the risk that follow-ups and opportunities fall through the cracks. Generic AI tools help at the margins by summarizing information but lack the regulatory context and deep integrations needed to execute workflows such as opening accounts, updating systems or triggering downstream actions, and therefore do not materially increase advisor capacity.
Against the backdrop of the largest wealth transfer in history, rising advisor shortages and a period in which roughly 70 percent of clients are expected to change advisors, what’s been missing is an AI-native platform built for regulated financial workflows that can turn conversations and context into real execution across systems.
Enter Zocks.
Zocks is meeting this moment with a product enterprises can deploy confidently, with the governance, security, and workflow depth that regulated environments demand. Zocks is an AI-powered workflow engine built for regulated financial services. The platform turns advisor-client conversations, emails and documents into structured, compliant data and executes firm-specific workflows directly across core systems, including CRMs and planning tools.
As a unified workflow layer across an organization’s existing tech stack, Zocks reduces manual work, improves consistency and compliance and enables teams to support more clients without adding headcount. Zocks saves advisors roughly 45–60 minutes per client meeting by reducing pre- and post-meeting work, and meaningfully cuts down time spent on follow-ups and information gathering. It also helps accelerate onboarding by streamlining intake, keeping client momentum high.
The strength of the product reflects the strength of the team behind it. Mark Gilbert and Ákos Ratku bring the perfect combination of deep domain expertise and technical execution required to build infrastructure for regulated financial services. Mark brings decades of experience building advisor and agent-facing platforms, including leadership roles at Hearsay and Twilio, where he worked closely with broker-dealers, insurers and regulated distribution channels. He understands how enterprise financial institutions buy and deploy workflow software that touches compliance, supervision and client communications. Ákos brings deep technical leadership from his time as senior director of engineering at Hearsay, where he led teams building large-scale, compliance-oriented systems and now owns Zocks’ core architecture and workflow engine. Together, they’ve built a product that customers consistently describe as “the only one we could actually run our firm on.”
We believe Zocks has the potential to become a core system of work for financial services professionals — where client context is centralized and workflows are executed at scale. If successful, Zocks won’t just save time, it will help expand access to high-quality, personalized financial services by enabling professionals to serve more clients without sacrificing trust, judgment or human connection. That’s a future we’re excited to help build and is why we are thrilled to partner with the Zocks team and co-lead its $45 million Series B round as it scales into its next phase of growth.
By Laura Bock and Shruti Batra
At QED, we’ve spent decades inside financial services — as operators and investors. We helped build the biggest credit card business in the world — Capital One — and have worked closely with wealth firms, insurers and banks, which has given us a front-row seat to the day-to-day reality of serving customers.
Even at efficient firms, advisors and service teams spend a meaningful amount of time on manual client-service tasks such as meeting prep, documentation, CRM updates, follow-ups and compliance. And because financial decisions are deeply personal, relationships and trust remain foundational. We believe AI can transform financial professionals deliver better service at scale — not by replacing them, but by reducing administrative burden and improving access to context, so more customers can receive tailored advice and support.
Despite widespread adoption of modern wealth and insurance technology, client-facing professionals — advisors, RIAs, and agents — still spend a substantial portion of their time on preparation, documentation and follow-ups across disconnected systems.
As a result, onboarding workflows often stretch across multiple days, slowing prospect momentum and increasing the risk that follow-ups and opportunities fall through the cracks. Generic AI tools help at the margins by summarizing information but lack the regulatory context and deep integrations needed to execute workflows such as opening accounts, updating systems or triggering downstream actions, and therefore do not materially increase advisor capacity.
Against the backdrop of the largest wealth transfer in history, rising advisor shortages and a period in which roughly 70 percent of clients are expected to change advisors, what’s been missing is an AI-native platform built for regulated financial workflows that can turn conversations and context into real execution across systems.
Enter Zocks.
Zocks is meeting this moment with a product enterprises can deploy confidently, with the governance, security, and workflow depth that regulated environments demand. Zocks is an AI-powered workflow engine built for regulated financial services. The platform turns advisor-client conversations, emails and documents into structured, compliant data and executes firm-specific workflows directly across core systems, including CRMs and planning tools.
As a unified workflow layer across an organization’s existing tech stack, Zocks reduces manual work, improves consistency and compliance and enables teams to support more clients without adding headcount. Zocks saves advisors roughly 45–60 minutes per client meeting by reducing pre- and post-meeting work, and meaningfully cuts down time spent on follow-ups and information gathering. It also helps accelerate onboarding by streamlining intake, keeping client momentum high.
The strength of the product reflects the strength of the team behind it. Mark Gilbert and Ákos Ratku bring the perfect combination of deep domain expertise and technical execution required to build infrastructure for regulated financial services. Mark brings decades of experience building advisor and agent-facing platforms, including leadership roles at Hearsay and Twilio, where he worked closely with broker-dealers, insurers and regulated distribution channels. He understands how enterprise financial institutions buy and deploy workflow software that touches compliance, supervision and client communications. Ákos brings deep technical leadership from his time as senior director of engineering at Hearsay, where he led teams building large-scale, compliance-oriented systems and now owns Zocks’ core architecture and workflow engine. Together, they’ve built a product that customers consistently describe as “the only one we could actually run our firm on.”
We believe Zocks has the potential to become a core system of work for financial services professionals — where client context is centralized and workflows are executed at scale. If successful, Zocks won’t just save time, it will help expand access to high-quality, personalized financial services by enabling professionals to serve more clients without sacrificing trust, judgment or human connection. That’s a future we’re excited to help build and is why we are thrilled to partner with the Zocks team and co-lead its $45 million Series B round as it scales into its next phase of growth.