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September 23, 2022

Why QED invested in Remofirst

Over the past three years, two trends have caused major shifts in global employment markets; First, COVID-19 made remote work the norm rather than the exception, and second, the competitive talent market driven in developed markets drove companies to look abroad as they build out their teams.

Employees increasingly expect flexibility from organizations when it comes to work location, within and across borders. As a result of these two trends, in the next five years, 78 percent of companies will have globally dispersed teams.

However, hiring and managing international teams is an operational nightmare, as employment laws globally dictate that companies must have subsidiaries in countries in which they operate. For decades, this challenge was solved by incumbent companies called ‘employers of record’ (EoR) that hired employees on behalf of global companies.

These incumbent companies are challenging to partner with at scale as they lack the basic tools to allow for tech integration. As a result, hiring internationally is still a challenge and can be prohibitively expensive for SMBs. The market for cross-border payment alone is $92.5 billion today and growing, 25 percent annually. But payroll is the bare minimum – globally disbursed employees need to be hired under the same conditions as their local colleagues and receive benefits, insurance, spend tools and earned-wage access.

Off the back of this skyrocketing demand for global payroll, several large and well-funded companies have emerged to service the space over the past three years to enable seamless global hiring. These companies expanded at an impressive speed and took an operationally intense approach.

This approach drove up prices, often to more than $1,000 per employee per month. But remote hiring is the future and we believed there had to be a way to deliver these services in a software-first way at lower prices that made them available to SMBs as well as enterprises.  

We were proven right when we met Nurasyl Serik, founder and CEO of Remofirst. As a third-time founder who faced challenges in hiring globally himself, Nur was uniquely resourceful and thoughtful in his approach to the market. Whereas many of its incumbents are largely operational/distribution plays, Remofirst is a software and payments business.

Through its software-first approach, Remofirst is enabling global payroll at a fraction of today’s cost, starting at $199 per employee per month, and maintaining healthy and scalable unit economics. In a future where global payroll will become table stakes, cost efficiency will be critical to the long-term success of any major player, and we found that in Remofirst.

Just 18 months into his journey, Nur is just getting started. With a vision to bring equal employment conditions to remote employees globally in a cost-efficient and hyper-scalable way, payroll is just the first step. What we are most excited about at QED is the opportunity to embed additional financial products on top of Remofirst’s payroll software. The low-hanging fruit here are the essentials their local colleagues enjoy – benefits, insurance, cards for spend management, and earned-wage access. It is an administrative nightmare to set these benefits up one-off in countries around the world for just a handful of employees. By bundling these with its core payroll product, Remofirst can make sure that remote employees enjoy equal employment conditions as the rest of the firm.

QED is excited to partner with Nur and Remofirst and bring our learnings from a global portfolio of companies serving employees – from benefits (Betterfly), payroll (Cobre) and spend management (Payhawk, Tribal) to earned-wage access (Refyne, Rain, Wagestream, Minu) and insurance (Coverforce, Decent).

If you are looking for lower-cost remote employment providers without compromising on service, look no further than Remofirst.

Over the past three years, two trends have caused major shifts in global employment markets; First, COVID-19 made remote work the norm rather than the exception, and second, the competitive talent market driven in developed markets drove companies to look abroad as they build out their teams.

Employees increasingly expect flexibility from organizations when it comes to work location, within and across borders. As a result of these two trends, in the next five years, 78 percent of companies will have globally dispersed teams.

However, hiring and managing international teams is an operational nightmare, as employment laws globally dictate that companies must have subsidiaries in countries in which they operate. For decades, this challenge was solved by incumbent companies called ‘employers of record’ (EoR) that hired employees on behalf of global companies.

These incumbent companies are challenging to partner with at scale as they lack the basic tools to allow for tech integration. As a result, hiring internationally is still a challenge and can be prohibitively expensive for SMBs. The market for cross-border payment alone is $92.5 billion today and growing, 25 percent annually. But payroll is the bare minimum – globally disbursed employees need to be hired under the same conditions as their local colleagues and receive benefits, insurance, spend tools and earned-wage access.

Off the back of this skyrocketing demand for global payroll, several large and well-funded companies have emerged to service the space over the past three years to enable seamless global hiring. These companies expanded at an impressive speed and took an operationally intense approach.

This approach drove up prices, often to more than $1,000 per employee per month. But remote hiring is the future and we believed there had to be a way to deliver these services in a software-first way at lower prices that made them available to SMBs as well as enterprises.  

We were proven right when we met Nurasyl Serik, founder and CEO of Remofirst. As a third-time founder who faced challenges in hiring globally himself, Nur was uniquely resourceful and thoughtful in his approach to the market. Whereas many of its incumbents are largely operational/distribution plays, Remofirst is a software and payments business.

Through its software-first approach, Remofirst is enabling global payroll at a fraction of today’s cost, starting at $199 per employee per month, and maintaining healthy and scalable unit economics. In a future where global payroll will become table stakes, cost efficiency will be critical to the long-term success of any major player, and we found that in Remofirst.

Just 18 months into his journey, Nur is just getting started. With a vision to bring equal employment conditions to remote employees globally in a cost-efficient and hyper-scalable way, payroll is just the first step. What we are most excited about at QED is the opportunity to embed additional financial products on top of Remofirst’s payroll software. The low-hanging fruit here are the essentials their local colleagues enjoy – benefits, insurance, cards for spend management, and earned-wage access. It is an administrative nightmare to set these benefits up one-off in countries around the world for just a handful of employees. By bundling these with its core payroll product, Remofirst can make sure that remote employees enjoy equal employment conditions as the rest of the firm.

QED is excited to partner with Nur and Remofirst and bring our learnings from a global portfolio of companies serving employees – from benefits (Betterfly), payroll (Cobre) and spend management (Payhawk, Tribal) to earned-wage access (Refyne, Rain, Wagestream, Minu) and insurance (Coverforce, Decent).

If you are looking for lower-cost remote employment providers without compromising on service, look no further than Remofirst.

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01

Settlement Collapse

Value transfer moves from days - corresponding banking, T+1 securities - to seconds. Working capital tied up in float is released.

02

Cost Collapse

Marginal transaction cost approaches zero: fractions of a cent, versus 1-6% on card and corresponding rails.

03

Programmability

Money becomes an object that carries logic - escrow, splits, rebates, compliance - executed by code, not back offices.

Pure infrastructure with no revenue accrual

Layer-1 chains and general-purpose middleware — outside our circle of competence and typically outside our stage.

Speculative asset creation

NFT platforms, memecoins, prediction markets styled as products — mapping to none of the five functions; structurally uninvestable for us.

Three structural truths cut across all five functions.

(a)

Regulated-first wins

The 2020/21 cycle proved permissionless purity does not survive contact with real financial regulation. GENIUS, MiCA, CLARITY and the UK/Singapore regimes are producing founders who start from “how do we get licensed” and build backwards — precisely the founder profile QED has always preferred.
(b)

Incumbents upgraded, not disintermediated

JPMorgan, Citi, Bank of America and Wells Fargo are jointly building a tokenized-deposit network; Visa launched a stablecoin platform in July 2026; 140+ businesses signed an open stablecoin standard. Banks migrate — and new-generation infrastructure companies own the picks and shovels of that migration.
(c)

Emerging markets feel it first

Every function improves most where the fiat experience is worst: cross-border payments, dollar access, investment product availability, working-capital finance. Those are exactly the geographies where QED has fintech ventures’ deepest footprint. Our geographic distribution is not incidental to the tokenization thesis — it is the thesis.

Trade & working-capital finance

Finkargo( LatAm import finance) and OatFi(B2B working-capital infrastructure) sit directly on flows whose logical settlement layer is stablecoin.

Collateralized digital-asset lending

Tokenized Treasuries, equities and stablecoin holdings as instant, programmable collateral.

On-chain private credt

Maple, Centrifuge and emerging institutional protocols - credit funds migrating to programmable rails.

Why QED is advanced

Credit is QED's craft: distinguishing lending businesses from fintechs pretending to be one, charge-offs earned from charge-offs deferred. On-chain credit is a straight-line extension, not a stretch.