Return to Blog

October 17, 2024

Why QED invested in Airship

By

At QED we believe that software will be verticalized. We also believe that vertical software businesses will monetize, in part, via financial products. With this in mind, we are proud to share our thesis behind why we led Airship’s Seed round.  

Airship provides software tools and financial products to help home services owner-operators grow their businesses.

An HVAC system is one of the largest purchases a homeowner can make. This purchase is often made sitting around the kitchen table with an HVAC technician who has incomplete information, presenting proposals via pen and paper.

For such a large and important transaction, we don't believe it has to be this way. We believe software is needed to help homeowners make a better purchasing decision; one that is better for their wallet, home and the environment. We also believe such software will enable HVAC technicians to sell more units and services.

Beyond these pain points, the HVAC industry checks many of the boxes we look for when analyzing verticals, including:

  • Necessary - Unfortunately, due to climate change, heating and cooling is necessary to survive across much of the U.S.
  • Long tail of SMBs and market participants - There are more than 140,000 HVAC businesses in the U.S.
  • Seasonal or volatile revenues – Weather and seasonality drives cycle.
  • Underserved by incumbent software and financial products - Pen and paper is a critical tool for many HVAC technicians.
  • More than $100 billion in aggregate GMV - The HVAC industry is a ~$200 billion industry.

When we introduced co-founders Michael Sachse and Craig Battin we knew that, together, they could revolutionize the home services industry by blending breadth and depth of expertise honed while leading Earnest, Dandelion and Opower.

Airship has built a point-of-sale (POS) solution that allows HVAC technicians to seamlessly build quotes as they learn about the home and homeowner's priorities. Gone are the days of filling out an order form with pen and paper. Today’s reality is a digital hub, responsive to a user’s needs, that is efficient and intuitive. This dynamic application has enabled Airship customers to increase ticket sizes by more than 20 percent and improve close rates by more than 15 percent.

As we've seen across other verticals (Toast in restaurants, Square in small businesses etc.), vertical-specific POS solutions create insights and brand permission that allows for better consumer experiences - before, during and after the checkout. Over time, homeowners could apply for loans or buy insurance, warranties and service contracts via the Airship POS system, allowing for an ever more seamless HVAC buying journey.  

With Airship, homeowners are able to make better decisions and HVAC businesses are able to increase revenues.  We couldn't be more excited about what the Airship team is building. If you're interested in learning more, please reach out.

At QED we believe that software will be verticalized. We also believe that vertical software businesses will monetize, in part, via financial products. With this in mind, we are proud to share our thesis behind why we led Airship’s Seed round.  

Airship provides software tools and financial products to help home services owner-operators grow their businesses.

An HVAC system is one of the largest purchases a homeowner can make. This purchase is often made sitting around the kitchen table with an HVAC technician who has incomplete information, presenting proposals via pen and paper.

For such a large and important transaction, we don't believe it has to be this way. We believe software is needed to help homeowners make a better purchasing decision; one that is better for their wallet, home and the environment. We also believe such software will enable HVAC technicians to sell more units and services.

Beyond these pain points, the HVAC industry checks many of the boxes we look for when analyzing verticals, including:

  • Necessary - Unfortunately, due to climate change, heating and cooling is necessary to survive across much of the U.S.
  • Long tail of SMBs and market participants - There are more than 140,000 HVAC businesses in the U.S.
  • Seasonal or volatile revenues – Weather and seasonality drives cycle.
  • Underserved by incumbent software and financial products - Pen and paper is a critical tool for many HVAC technicians.
  • More than $100 billion in aggregate GMV - The HVAC industry is a ~$200 billion industry.

When we introduced co-founders Michael Sachse and Craig Battin we knew that, together, they could revolutionize the home services industry by blending breadth and depth of expertise honed while leading Earnest, Dandelion and Opower.

Airship has built a point-of-sale (POS) solution that allows HVAC technicians to seamlessly build quotes as they learn about the home and homeowner's priorities. Gone are the days of filling out an order form with pen and paper. Today’s reality is a digital hub, responsive to a user’s needs, that is efficient and intuitive. This dynamic application has enabled Airship customers to increase ticket sizes by more than 20 percent and improve close rates by more than 15 percent.

As we've seen across other verticals (Toast in restaurants, Square in small businesses etc.), vertical-specific POS solutions create insights and brand permission that allows for better consumer experiences - before, during and after the checkout. Over time, homeowners could apply for loans or buy insurance, warranties and service contracts via the Airship POS system, allowing for an ever more seamless HVAC buying journey.  

With Airship, homeowners are able to make better decisions and HVAC businesses are able to increase revenues.  We couldn't be more excited about what the Airship team is building. If you're interested in learning more, please reach out.

No items found.

Test column heading 1

Test column heading 2

Test column heading 3

Test column heading 4

This is a longer lorem ipsum text 1
This is a longer lorem ipsum text 2
This is a longer lorem ipsum text 3
This is a longer lorem ipsum text 4
This is a longer lorem ipsum text 5
This is a longer lorem ipsum text 6
TEst row
TEst row
TEst row
TEst row
TEst row
TEst row
No items found.
No items found.
No items found.
No items found.

01

Settlement Collapse

Value transfer moves from days - corresponding banking, T+1 securities - to seconds. Working capital tied up in float is released.

02

Cost Collapse

Marginal transaction cost approaches zero: fractions of a cent, versus 1-6% on card and corresponding rails.

03

Programmability

Money becomes an object that carries logic - escrow, splits, rebates, compliance - executed by code, not back offices.

Pure infrastructure with no revenue accrual

Layer-1 chains and general-purpose middleware — outside our circle of competence and typically outside our stage.

Speculative asset creation

NFT platforms, memecoins, prediction markets styled as products — mapping to none of the five functions; structurally uninvestable for us.

Three structural truths cut across all five functions.

(a)

Regulated-first wins

The 2020/21 cycle proved permissionless purity does not survive contact with real financial regulation. GENIUS, MiCA, CLARITY and the UK/Singapore regimes are producing founders who start from “how do we get licensed” and build backwards — precisely the founder profile QED has always preferred.
(b)

Incumbents upgraded, not disintermediated

JPMorgan, Citi, Bank of America and Wells Fargo are jointly building a tokenized-deposit network; Visa launched a stablecoin platform in July 2026; 140+ businesses signed an open stablecoin standard. Banks migrate — and new-generation infrastructure companies own the picks and shovels of that migration.
(c)

Emerging markets feel it first

Every function improves most where the fiat experience is worst: cross-border payments, dollar access, investment product availability, working-capital finance. Those are exactly the geographies where QED has fintech ventures’ deepest footprint. Our geographic distribution is not incidental to the tokenization thesis — it is the thesis.

Trade & working-capital finance

Finkargo( LatAm import finance) and OatFi(B2B working-capital infrastructure) sit directly on flows whose logical settlement layer is stablecoin.

Collateralized digital-asset lending

Tokenized Treasuries, equities and stablecoin holdings as instant, programmable collateral.

On-chain private credt

Maple, Centrifuge and emerging institutional protocols - credit funds migrating to programmable rails.

Why QED is advanced

Credit is QED's craft: distinguishing lending businesses from fintechs pretending to be one, charge-offs earned from charge-offs deferred. On-chain credit is a straight-line extension, not a stretch.