Sov Ballard

Sov joined QED Investors in May 2023 and is an executive administrator.

Sov has over 15 years of experience in executive support in software and financial services. Prior to QED, she was the executive assistant to the CEO at Mission Lane, she supported the Chief Marketing Officer as well as the marketing team at Atlantic Union Bank, the President of PIEtech, creator of MoneyGuide suite, which was acquired by Envestnet in 2019, and supported the CEO at Mapcom Systems, a telecom software company.

Outside of QED, Sov enjoys spending time with her sweet toddler, Maxwell, and husband, Brook. She’s an avid crocheter and makes a valiant effort in keeping orchids alive. She is a graduate of Grand Valley State University.