September 15, 2026
Why QED invested in Flam
At QED, we spend most of our time thinking about financial services and fintech. Flam is an AI-native company, not a fintech. Where video is fixed and linear, content built on Flam responds to the viewer while streaming as fast as video. We invested in Flam because the team and its results clear a much higher bar. The traction was too exceptional to ignore, and we think we can help.
The product
Flam builds AI models and products for interactive content. It has three products:
Visual agents: Human-like AI characters you can talk to, like on a video call.
Airboards: 3D content streamed on the camera interface, with touch, voice and haptic interaction.
Flicks: Interactive videos where you can interact with a person, product or scene mid-playback with zero lag.
The company calls this interactive content Flams. Flams work on ordinary devices and take hours to produce rather than the months a traditional studio would require.
Why now?
Interactive content has been attempted for a long time. It has repeatedly failed due to high production costs, technical complexity and a lack of scale. AI has changed that equation.
Flam has built five proprietary AI models in-house. Fable generates a complete interactive experience from a prompt. Fantom captures human likeness and motion with high fidelity to power lifelike brand ambassadors. Finesse handles their voice. Falcon personalizes answers based on the question. Forge lets you edit a person, product or scene in videos.
Together, these models compress a studio-scale workflow into hours. Brands can also capture behavioral signals far beyond those of a passive video, such as what a customer lingered on, what they explored and what prompted them to act.
Flam has filed more than fifteen patents spanning generation, rendering, interactive streaming and on-device tracking. As generic AI video becomes a commodity, we believe Flam's durable advantage will be a compounding loop of interactivity, delivery and behavioral data.
The proof
Early results are compelling. Flams deliver approximately three times the dwell time of standard brand videos, with measurably higher recall and return on spend.
Nearly a third of the Fortune 500 has already run Flam campaigns, including Google, Samsung, McDonald's and Hyundai. Revenue has been close to doubling each quarter, achieved with a modest capital base.
Major media groups across three continents have partnered with Flam to distribute to Tier-1 brands, global studios and the world's largest creative agencies.
The path ahead
Financial institutions are among the world's largest content producers. Financial products are fundamentally intangible, and institutions spend heavily to make abstract products feel tangible to customers who may not fully understand them. Interactive content will make that communication easier.
Financial institutions are already among Flam's customers. QED's network across fintechs and incumbent financial institutions will help accelerate that momentum.
Each major shift in internet content has created new platforms and new winners. Text enabled search. Images enabled social. Video enabled streaming and short-form media. We believe interactive, AI-powered experiences are the next such shift.
We are delighted to partner with Shourya, Amit and the Flam team as they build what comes next. We believe they are only at the beginning. The pace of innovation across their platform, the caliber of partners they are attracting and the results they are delivering tell us this team is building something durable.
At QED, we spend most of our time thinking about financial services and fintech. Flam is an AI-native company, not a fintech. Where video is fixed and linear, content built on Flam responds to the viewer while streaming as fast as video. We invested in Flam because the team and its results clear a much higher bar. The traction was too exceptional to ignore, and we think we can help.
The product
Flam builds AI models and products for interactive content. It has three products:
Visual agents: Human-like AI characters you can talk to, like on a video call.
Airboards: 3D content streamed on the camera interface, with touch, voice and haptic interaction.
Flicks: Interactive videos where you can interact with a person, product or scene mid-playback with zero lag.
The company calls this interactive content Flams. Flams work on ordinary devices and take hours to produce rather than the months a traditional studio would require.
Why now?
Interactive content has been attempted for a long time. It has repeatedly failed due to high production costs, technical complexity and a lack of scale. AI has changed that equation.
Flam has built five proprietary AI models in-house. Fable generates a complete interactive experience from a prompt. Fantom captures human likeness and motion with high fidelity to power lifelike brand ambassadors. Finesse handles their voice. Falcon personalizes answers based on the question. Forge lets you edit a person, product or scene in videos.
Together, these models compress a studio-scale workflow into hours. Brands can also capture behavioral signals far beyond those of a passive video, such as what a customer lingered on, what they explored and what prompted them to act.
Flam has filed more than fifteen patents spanning generation, rendering, interactive streaming and on-device tracking. As generic AI video becomes a commodity, we believe Flam's durable advantage will be a compounding loop of interactivity, delivery and behavioral data.
The proof
Early results are compelling. Flams deliver approximately three times the dwell time of standard brand videos, with measurably higher recall and return on spend.
Nearly a third of the Fortune 500 has already run Flam campaigns, including Google, Samsung, McDonald's and Hyundai. Revenue has been close to doubling each quarter, achieved with a modest capital base.
Major media groups across three continents have partnered with Flam to distribute to Tier-1 brands, global studios and the world's largest creative agencies.
The path ahead
Financial institutions are among the world's largest content producers. Financial products are fundamentally intangible, and institutions spend heavily to make abstract products feel tangible to customers who may not fully understand them. Interactive content will make that communication easier.
Financial institutions are already among Flam's customers. QED's network across fintechs and incumbent financial institutions will help accelerate that momentum.
Each major shift in internet content has created new platforms and new winners. Text enabled search. Images enabled social. Video enabled streaming and short-form media. We believe interactive, AI-powered experiences are the next such shift.
We are delighted to partner with Shourya, Amit and the Flam team as they build what comes next. We believe they are only at the beginning. The pace of innovation across their platform, the caliber of partners they are attracting and the results they are delivering tell us this team is building something durable.