September 15, 2026
Why QED invested in Flam
At QED we spend most of our time thinking about financial services and fintech. Flam is a native AI company, not a fintech. It builds interactive, three-dimensional experiences for brand advertising. We invested in Flam because the team and its results clear a much higher bar. The traction was too exceptional to ignore, and because we think we can help.
The product
Flam enables brands to create interactive 3D experiences that run instantly on any smartphone, with no app required. Point a phone to at a newspaper advertisement and a car drives off the page. A consumer can turn over a pair of headphones on a packaging label and examine them from every angle. A footballer steps out of a poster and hands the viewer a merchandise jersey.
The company calls these experiences Flams. They work on ordinary devices, and they take days to produce rather than the months a traditional 3D studio would require.
Why now?
Immersive advertising has been attempted for a long time. It constantly failed due to high production costs, technical complexity, and a lack of scale. AI has changed that equation.
Flam has built three proprietary AI models in-house. Fable generates a complete interactive experience from a prompt. Fantom captures human likeness and motion with enough fidelity to power lifelike brand ambassadors. Falcon personalizes what each viewer sees based on their context.
Together, these models compress a studio-scale workflow into days. Brands can capture behavioral signals far beyond a passive video such as what a customer lingered on, what they explored, and what prompted them to act.
Flam has filed more than fifteen patents spanning generation, rendering, interactive streaming, and on-device tracking. As generic AI video becomes a commodity, we believe Flam’s durable advantage will be a virtuous compounding loop of interactivity, delivery, and behavioral data.
The proof
Early results are compelling. Flams deliver approximately three times the dwell time of standard video ads, with measurably higher recall and lift in return on ad spend.
Nearly a third of the Fortune 500 has already run Flamcampaigns, including Google, Samsung, McDonald’s, and Hyundai. Revenue has been close to doubling each quarter, achieved with a modest capital base.
Major media and telecom groups across three continents have partnered with Flam to distribute to Tier-1 telecoms, global studios, and the world’s largest advertising agencies.
The path ahead
Financial institutions are among the world’s largest advertisers. Financial products are fundamentally intangible, and institutions spend heavily to make abstract products feel tangible to customers who may not fully understand them.
Financial institutions are already among Flam’s customers. QED’s network across fintechs and incumbent financial institutions will help accelerate that momentum.
Each major shift in internet content has created new platforms and new winners. Text enabled search. Images enabled social. Video enabled streaming and short-form media. We believe interactive, AI-powered experiences are the next such shift.
We are delighted to partner with Shourya, Amit, and the Flam team as they build what comes next. We believe they are only at the beginning. The pace of innovation across their platform, the caliber of partners they are attracting, and the results they are delivering tell us this team is building something durable.
At QED we spend most of our time thinking about financial services and fintech. Flam is a native AI company, not a fintech. It builds interactive, three-dimensional experiences for brand advertising. We invested in Flam because the team and its results clear a much higher bar. The traction was too exceptional to ignore, and because we think we can help.
The product
Flam enables brands to create interactive 3D experiences that run instantly on any smartphone, with no app required. Point a phone to at a newspaper advertisement and a car drives off the page. A consumer can turn over a pair of headphones on a packaging label and examine them from every angle. A footballer steps out of a poster and hands the viewer a merchandise jersey.
The company calls these experiences Flams. They work on ordinary devices, and they take days to produce rather than the months a traditional 3D studio would require.
Why now?
Immersive advertising has been attempted for a long time. It constantly failed due to high production costs, technical complexity, and a lack of scale. AI has changed that equation.
Flam has built three proprietary AI models in-house. Fable generates a complete interactive experience from a prompt. Fantom captures human likeness and motion with enough fidelity to power lifelike brand ambassadors. Falcon personalizes what each viewer sees based on their context.
Together, these models compress a studio-scale workflow into days. Brands can capture behavioral signals far beyond a passive video such as what a customer lingered on, what they explored, and what prompted them to act.
Flam has filed more than fifteen patents spanning generation, rendering, interactive streaming, and on-device tracking. As generic AI video becomes a commodity, we believe Flam’s durable advantage will be a virtuous compounding loop of interactivity, delivery, and behavioral data.
The proof
Early results are compelling. Flams deliver approximately three times the dwell time of standard video ads, with measurably higher recall and lift in return on ad spend.
Nearly a third of the Fortune 500 has already run Flamcampaigns, including Google, Samsung, McDonald’s, and Hyundai. Revenue has been close to doubling each quarter, achieved with a modest capital base.
Major media and telecom groups across three continents have partnered with Flam to distribute to Tier-1 telecoms, global studios, and the world’s largest advertising agencies.
The path ahead
Financial institutions are among the world’s largest advertisers. Financial products are fundamentally intangible, and institutions spend heavily to make abstract products feel tangible to customers who may not fully understand them.
Financial institutions are already among Flam’s customers. QED’s network across fintechs and incumbent financial institutions will help accelerate that momentum.
Each major shift in internet content has created new platforms and new winners. Text enabled search. Images enabled social. Video enabled streaming and short-form media. We believe interactive, AI-powered experiences are the next such shift.
We are delighted to partner with Shourya, Amit, and the Flam team as they build what comes next. We believe they are only at the beginning. The pace of innovation across their platform, the caliber of partners they are attracting, and the results they are delivering tell us this team is building something durable.